Advertising networks and individual sites engage in tracking to create a user’s digital fingerprint. The profile is used for contextual and targeted ads to increase their effectiveness.
So, search engines are particularly interested in digital fingerprinting, as more than 90% of their revenue comes from payments from advertisers. Browsers have built-in telemetry tools that regularly send data about the user and the sites they visit.
To keep your data from being voluntarily submitted to the search engines, replace Chrome browsers with Chromium and Firefox with Brave, which positions itself as a secure alternative to popular browsers, focusing on user privacy and confidentiality. It will help you protect your 20Bet login and decrease chances of losing money while betting.
What Kind of Data Is Collected
Technical data include IP address, operating system version, browser version, screen resolution, geolocation, and others.
Behavioral data include visits to this and other sites, actions on them. Data on the user’s online behavior is interesting to determine his gender and age, interests. This is called affinity, the correspondence to a particular group. This is how a demographic cross-section of the audience is determined.
How Tracking Is Done and How to Get Rid of It
Cookies are small text files that are downloaded to the visitor’s browser when entering the site. Thanks to the information stored in them, the site can identify repeat visits by the same user, store his settings, show products put in the cart, etc.
If you disable Cookies completely, you won’t be able to use most personal accounts and sites that require authorization. Modern browsers can be configured to automatically delete cookies after a certain period of time. This makes it difficult to track, but you will need to enter your login and password when you visit your personal accounts again – the site won’t log you in automatically, based on the Cookie.
JS scripts allow creating more interactive sites but also open broad possibilities to collect information about the user and even to infect the computer via the browser. Visiting a site with malicious Java scripts can cause the computer to start mining cryptocurrency for the benefit of fraudsters.
You can prohibit the processing of scripts in the browser, but the vast majority of sites will “break” – distort the layout, stop working the necessary functions. Free add-on for Firefox and Chrome browsers will help to fully control which sites are allowed to run scripts and which aren’t.
The Ghostery add-on for browsers can automatically block the work of tracking scripts and intrusive advertising.
A transparent 1 by 1 pixel image embedded into an email is invisible to the eye and acts as a beacon for the sender. When a recipient opens an email in a browser or email client, the file is downloaded from the sender’s server or statistics system. This is how the sender of the email receives confirmation of the opening (reading) of the email, the IP address and the device on which the recipient read it.
To prevent the pixel beacon from loading, you can disable the loading of images from external sources in your email client. This may spoil the appearance of the mailing, but will allow you to remain incognito when reading emails.