Corporate events rely on interactivity and excitement to build interest around a company’s products and services. They use technology to create seamless and professional AV displays that are built to wow their audience. But, what technology do they use and how does it work?
Well, that’s what we’re here to tell you. At DEXON, we know how important it is that you’re fully prepared for your next corporate event, so we’ve compiled this comprehensive guide to make sure you have all the information you need.
In this article, we discuss what corporate events are, what technology corporate events rely on, why they use this and how this technology operates.
Ready?
Let’s go!
What are some examples of corporate events?
Before we get onto the ins and outs of the types of technology, let’s talk about the types of corporate events just in case you’re scratching your head. Corporate events essentially refer to any event run by a business or its stakeholders, designed to give more information about their business, their partners, new products or conventions for businesses to showcase their products and services.
Typically, corporate events tend to be large scale events that are tailored towards other business professionals or their individual business colleagues to boost company engagement. Some common types of business conferences include:
- Conferences
- Seminars
- Conventions
- Trade shows
- Product or project launches
- Company retreats
- Expos
- Large corporate board meetings
Depending on the event, the type of technology used may differ significantly, but all of these events typically require technology to keep attendees engaged and informed. Corporate events vary in size, from private business conferences to large-scale expos with thousands of attendees.
What technology do corporate events use?
If you’re still a bit confused as to what we’re talking about, here is an accessible guide to the type of technology you might spot at a corporate event:
Video walls
Video walls are super useful display technology that consists of multiple monitors working concurrently to display one or multiple coherent images. Powered by a video wall controller, these video walls that can come in anything from 2×2 to 144×72 can be used to isolate different images or video footage to display multiple snippets of information from a single source.
There are three different types of video walls typically used in corporate events, these are LCD panels, rear-projected cube-based walls and LED video walls. Depending on the size and the budget of the event, users can choose which wall suits their needs most.
Projectors
In the absence of a video wall, projectors are typically used to display images on a blank screen. These are a great and budget-friendly alternative to video walls, but users may have to compromise on quality when using projectors.
One of the best things about projectors, however, is that they are easily transportable or may already be fixed in a venue, meaning you can save a lot of time and money.
Video wall display controllers
Video wall display controllers refer to the chassis used to process input signals for the control of video walls. This technology is crucial for corporate events that demand a reliable yet complex video wall experience. With a video wall controller, users can choose how and where images and content is displayed on monitors. With such manipulation powers, you can turn your display technology into a high production experience.
Microphones
Large corporate events typically rely on interactivity and projection to keep everyone engaged. Typically, the most accessible way that event hosts do this is by employing the help of microphones. Users can choose from both wired and non-wired options.
Wired options give users more reliability and decrease the chances of cutouts, but limit the mobility of the presenter. Wireless gives users a more seamless look with greater chances of mobility and interactivity with the audience but may experience some interference from other equipment such as speakers.
Matrixes
Matrix switchers are key tools for users who want to seamlessly switch between input signals during their events. Matrixes are a must-have for demanding AV projects that demand an extra dynamic layer to a video wall presentation, allowing you to condense information and switch between sources with total ease!
Why do corporate events need technology?
Corporate events typically need technology because AV experiences tend to dominate these events. If you go to a corporate event, it’s likely that you’ll see a variety of video presentations, films, images and screens all over the venue.
While most of us tend to not give this a second thought, technology is used for super important things at these events like advertising, information, showcasing products and providing visual aids when people are presenting.
But, why do they need technology? Well, these events thrive when they look seamless and professional, and with the right equipment, technology can enhance this significantly.
With a professional setup, events technology can run a lot smoother and efficiently, meaning there are little to no awkward lags in images and no one experiences the dreaded feedback noise on a microphone.
This can significantly increase audience engagement retention and boost your business profile. In doing this, your corporate event becomes a roaring success, helping you meet the key targets you set in the event planning stages.
How does the technology behind corporate events work?
Now that you have all the information you need about corporate events, let’s get into the nitty-gritty of how everything works. To help, we’ve compiled this handy guide to some of the technology that might be at play at a corporate event. Let’s get to it:
Video walls
Despite looking like something out of a spy movie, video walls are actually pretty simple to install and operate. As we’ve said, these screens work in partnership with a video wall controller, so the hard work is done for you. Essentially, these walls work just by the user using a video wall controller to allocate different content to different screens.
All you have to do in your installation process is think about how big you need it to be and where you want it to go. How complicated you wish your video wall experience to be is also entirely up to you. Video walls can be used in conjunction with matrixes if you need to switch the input signals at any point.
Other than that, video walls are an effective way of condensing information into an accessible format from one place. This means that no one needs to scramble for information, and everyone receives everything in the exact same format. Gone are the days of misinformation and hearsay in corporate events!
Projectors
Depending on the type of projector you’re using, this technology may work differently. The projector you’ll most commonly find in corporate event venues is the same one you’ll see in a movie theatre. DPL projectors are a relatively new type of projector when compared to the more traditional LCD, so, let’s focus on that.
DPL projectors work by using a DMD or digital micro-mirror device. This chip-like device contains minuscule mirrors in a grid formation, mounted on a microscope device that dictates the orientation of the DMD.
With the help of electricity and light, these mirrors orientate back and forth to shine light through a lens onto a wall or screen. As one mirror reflects one pixel of an image, there are a few million mirrors inside a DMD. So, amalgamating all of these pixels together creates one high-resolution image for you to enjoy.
Wondering how this creates any colour? Don’t worry, we’ve got the answers to that one, too. A DPL contains a red, blue and green colour wheel which can create an endless array of colours once bounced off the mirrors and streamed through the lens of the projector. So, have some appreciation for projectors, because they’re pretty cool!
Video wall controllers
A video wall controller is another technological example of something that sounds much more complicated than it is. Putting it simply, a video wall controller processes input signals from outlets on the hardware, splits up the image and sends it across a video wall. Now, depending on the type of video wall you have, images may be disrupted by thick bezels on the screen.
While this can impact the quality of your image, and how impressed your corporate audience is, most high-power video wall controllers can mitigate this with software designed to counteract bezels.
At DEXON, we supply a range of high-quality video wall controllers to suit all your presentation needs, so make sure you check out our range to see if we can improve your video wall experience today!
Matrix switchers
Matrix switchers are super versatile and offer users a lot of cool effects and functions. Of course, we know that matrix switchers operate by processing multiple input signals from analogue, digital and HDMI sources, allowing you to stream multiple forms of content on the presentation device of your choosing. However, matrix switchers also work to offer lots of other effects.
These systems allow users to fade-in and out of content from a static background, you can also crop input signals, cross-fade in real-time and seamlessly switch. Doing this means that matrix switchers offer an all-in-one service, so you don’t need to rely on lots of clunky hardware to do the job.
DEXON also offers a large range of sophisticated matrix switchers that can enhance your project, so, why not see how you can impress your audience and take a browse through our collection now.
That concludes our technology and corporate events guide. Thanks for relying on DEXON for all your AV needs and information; we hope you feel more confident in the technology you may use for your own corporate event.
