As one of the biggest US gambling markets, it was never going to be long before BetMGM went live in New York. The Empire State and BetMGM are a match made in heaven for a booming American betting sector, so the news isn’t surprising. What is surprising is the company’s tech-savvy approach that’s as simple as it is effective.
.@BetMGM is live in New York!
Retweet this Tweet to be entered for the chance to win a VIP Knicks Experience at MSG. pic.twitter.com/f4yO3K9Ah2
— NEW YORK KNICKS (@nyknicks) January 19, 2022
Not offering value to its customers is a death sentence. BetRivers, Caesars, DraftKings, and FanDuel are operating in the Big Apple with generous promotions to entice customers, meaning BetMGM must do the same. However, what’s clever about the strategy is the lack of complicated components that might confuse users and force them to bounce. Seeing as their rivals launched earlier, BetMGM doesn’t have any time to waste. Unfortunately, lots of companies make the simple mistake of turning off their customers before they’ve converted, with 30% of users abandoning their carts when asked to register.
They want the bonuses, but they can’t be bothered with the hassle of setting up an account or filling out unnecessary forms. BetMGM has elegantly swerved this issue by offering three different promos, including a standard risk-free wager up to $1,000, a $10 bet on divisional NFL matches, and a $10 bet on the New York Knicks. With various types of stakes and sportsbooks taken care of, BetMGM has covered the essential preferences for a range of gamblers. This isn’t the time the operator has put the players first via its services. Its online casino, for instance, gives away added value in New Jersey, Pennsylvania and Michigan thanks to a no deposit deal that rewards users with an instant $25 bonus.
A welcome offer providing a 100% deposit match bonus is also available in these regions, giving people a significant sum to use on its online casino and sportsbook services. For example, this BetMGM Casino bonus code for West Virginia – BetMGM-WV – is a tried and tested tactic because using a promo code is short and snappy, ensuring the registration process is quick. Overall, it has worked for BetMGM since the company is a market leader in the US, so there’s no reason to suggest it won’t work in NY.
Doubling Down on Mobile
Again, investing in mobile technology isn’t reinventing the wheel. If anything, you’d be shocked if BetMGM didn’t have a mobile service for its New York customers. But New Yorkers do benefit from the mistakes the operator made in the past as they have learned from them to enhance the user experience. In the Empire State, it’s extra important because the potential is huge since it’s the largest market for sports betting.
When you combine the size of the market with the number of mobile devices owned by New York residents, you get a sense of the urgency. There are 6.6 million smartphones in the state in 2022, and 7.26 million mobile phones overall. Plus, NY topped the list of US cities with 5G services in 2021, making it well-equipped for modern betting habits. The fact BetMGM accepted mobile wagers days after going live did cause some uncertainty among punters and experts, but CEO Adam Greenblatt is reported as telling shareholders it was the best first day of a live launch, in no small part due to the mobile strategy. As well as a record opening-day handle and number of registrations in New York, the app didn’t experience any glitches. It was described as “flawless” by Greenblatt.
BetMGM’s reputation in the mobile betting world has always been strong because it hasn’t been ignored or underestimated. Review sites regularly comment on the fact that you won’t be disappointed by the mobile app after your interest has been piqued by the welcome offers. It’s simple, yet BetMGM caters to Apple and Android users, fans of poker, and loyal customers through its M Life Rewards program.
BetMGM isn’t doing much in New York that it isn’t doing in its other jurisdictions. As one of the biggest brands in the US and the world, it makes sense not to tweak a winning formula. If it isn’t broken, then don’t try and fix it.