If you own or manage a business, you may have considered advertising but become overwhelmed by different types of advertising available in today’s increasingly digital landscape. It can appear complicated and overwhelming at first, but it may benefit you to know that they all share the common goal of, essentially, influencing consumers and converting them to either customers or leads. In order to choose the right type of advertising for you and your business, however, you must conduct a great deal of research beforehand to ensure you have made a decision you are unlikely to regret down the line. If you are struggling to differentiate between different types of advertising, continue reading to find out everything you need to know.
- Print advertising
In the past, print advertising was the only type of advertising available to businesses regardless of whether they were large or small or what industry, sector, or niche they operated within. In today’s modern world, on the other hand, it has been surpassed by a number of digital alternatives capable of infiltrating geographical boundaries and, as a result, reaching customers on a global scale. If you have your sights set on print advertising, however, it generally refers to printed advertisements that can be found in newspapers, magazines, pamphlets, leaflets, directories, flyers, and brochures. In order tomarket your goods and services through print advertising, your intended target audience must reside within a specific geographic location such as your local community. It can also be a viable option if your business caters to a specific niche with specialised magazines a great way to promote your products to consumers that are likely to be interested in similar items and, therefore, what you have to offer. It is also a highly visual type of advertising so you can produce high-quality advertisements and interested consumers can see before they buy.
- Social media advertising
In today’s digital-oriented business landscape, social media advertising is one of the most popular, and successful, types of advertising due to its ability to promote goods and services across various platforms and, in the process, cater to audiences of all hobbies and interests. It can be a great option if your products can relate to, and be purchased by, the general public or address a common need or opportunity within wider society. It can, however, also be a great option if you are interested in marketing to a specific audience with different social media channels attracting different demographics interested in different products. In addition, it can also allow you to reach customers based on a number of factors such as geographical location, age bracket, gender, or shopping habits so you can be sure your advertising efforts will pay off. If you are interested in capitalising on the wide-reaching benefits of social media advertising but are struggling to produce the perfect advertising strategy, a first-class ad design platform can help you draft eye-catching advertisements that engage your audience and encourage them to find out more. In addition, a well-known ad design platform can also expose you to pre-made templates so increase your chances of success.
Podcast advertising
In recent years, podcasts haveexploded in popularity tobecome a fundamental type of advertising for a growing number of businesses within a wide range of industries and sectors. In doing so, both small brands and large corporations have been able to either sponsor entire podcast channels or advertise their goods and services during related podcast episodes. It typically occurs before a podcast episode begins but can also occur during a break or at the end depending on the topic that is being discussed and how it relates to the brand in question. It may be a relatively modern phenomenon, but it has already compared to radio advertising in that companies can research which podcasts are popular amongst their chosen industry or sector and, therefore, their intended target audience. It may also be an option for a podcast host to read from a script that has been provided by a particular company or to write their own segment in a way that flawlessly suits the style and flow of the episode to achieve an entertaining yet informative tone. If you are a small or newly established business, it may also be worth offering an exclusive discount code, offer, or promotion for listeners to encourage them to find out more.
- Mobile advertising
If you own a smartphone or smart device, you will more than likely be familiar with mobile advertising and how successful it can be in encouraging consumers to make a purchase in a matter of minutes with the entire process highly streamlined from start to finish. It can allow you to reach consumers through any mobile device, including a tablet, so long as a valid internet connection has been established. It can then be posted on social media channels, website pages, or within separate mobile apps to boost your chances of marketing to the right customer at the right time. If a customer is playing a particular mobile game that they enjoy, for example, they may be presented with advertisements for a similar game during the time it takes for them to progress from one level to the next. It can guarantee that your advertisement will be visible to consumers interested in related topics and you may also be able to reach customers based on geographic location if their location settings have been enabled.
In today’s digital landscape, advertising is no longer an option but a necessity if you want to continue succeeding on a long-term basis. If you are interested in promoting your businesses to the masses but are unsure of where to begin, it may benefit you to take the time to familiarise yourself with the different types of advertising and how they can thrust your brand to new heights. It includes print advertising in newspapers or magazines, social media advertising, podcast advertising, and mobile advertising on smartphones or smart devices.
