A well designed website is crucial for the success of your business. With more eCommerce sites around than ever before, there has never been a more important time for you to ensure that your website is well designed and stands out from the crowd. But how exactly do you do this? Read on to find out what makes a well-designed website.
Aesthetic design
First and foremost, your website needs to actually look good in order for it to stand out. It might sound obvious, but you’d be surprised at how often this is overlooked. Nobody wants to look at an unsightly or overly-busy looking site, so it makes sense that your web pages are not only clear, but are pleasing to the eye. Consider your site’s imagery, colour scheme, and typography – do they work well together and are they consistent with your brand? Do they look interesting and attractive? Do the colours contrast or match well?
Interactive
Interaction on your website can really help it to stand out and will make visitors feel listened to and valued. Think of the many online casino sites, such as casino777.ch. Not only are there lots of interactive experiences for the users, but there is a very high standard customer support network via live chat options. You might not have the resources to provide fully immersive experiences on your site, but you can certainly offer decent interactive customer relations. Continue your customer interaction into your social media accounts, so that all bases are covered. Make sure all queries are dealt with in good time and respond to all customer concerns in a friendly and concise manner. You might also want to consider running competitions or live events via your website to engage customers and potentially attract new visitors.
User-friendly
It’s all very well making sure your website is aesthetically-pleasing and interactive, but it’s no use if it’s difficult to navigate or is slow to load. Ideally, your website should be optimised for mobile use, which will encourage more visitors. The font should be clear and legible, and any payment transactions should be smooth and hassle-free. Transaction methods should be user-friendly in that you provide a range of trusted payment options. It’s a good idea to categorise content into clear headings and subheadings and ensure that all information is not only easy to find, but easy to access. A small, but very useful, detail is adding a search option. This feature is particularly handy if you’ve got a large website with a lot of content, allowing users to find what they’re looking for quickly. You might also want to insert links within the content, which are not only useful to visitors, but can lead them to other pages on your site that you wish to highlight.
Good content
A website that’s well designed should contain unique, engaging, and up-to-date content. Always make sure your site is kept updated with anything new in your business to show that your company is busy. This can be via an attached blog or a news section. Either way, regularly updating your website shows that your business is active and will help to attract new customers to your site.
Conclusion
There are several factors that indicate a website is well designed. Ensuring that your site takes these into account will help your brand and your business.
