What to expect from Apple in 2023

Sifting through the usual year-end speculation, we have some thoughts on what Apple’s enterprise users can expect in 2023.

Building a functional supply chain

All consumer electronics companies are facing COVID-related supply chain challenges. World’s best factory, China, sufferedwhile unraveling the political consensus, war in ukraine All the tensions and tensions in Taiwan pose an existential threat to companies with deep ties to the domestic supply chain.

Apple is one of them, but it looks very crooked About restructuring the supply chain You can be more resilient by sourcing your metaphorical supply chain eggs from multiple baskets. This work is expensive and highly complex, requiring Apple teams to work closely with suppliers to: set up a new production line.

India, along with Vietnam, Thailand and other countries, has emerged as a likely location to see additional action from Apple. We recognize the need to obtain this right in order to protect our hardware sales.

Introducing the new Macs, M2 and M3

Apple’s chip maker TSMC Plans to start manufacturing Apple Silicon chips That Arizona factory by 2024There was speculation by then that these processors might not be 3nm chips, but we have a hunch that it won’t be. Ultimately, TSMC and Apple want the heart of Apple’s computers to be manufactured in at least two locations, making the supply chain more resilient. It’s just one component of his literal forest of parts that Apple needs to secure, but it’s an important jigsaw piece.

Meanwhile, it seems reasonable to assume that some of the company’s original plans will be slightly delayed as Apple and its suppliers put in place the kind of infrastructure needed for post-China life. . In Mac terms, it could be a more limited hardware release in the coming months. One piece of evidence to support this might be Apple’s claim that it has suspended plans for his M2 Extreme-powered Mac Pro. ostensibly for cost reasons.

What if it’s because of a simple production problem?

Of course, this doesn’t mean there aren’t new Macs. Expect 14 and 16 inches. His MacBook Pro models with M2 Pro and M2 Max chips in early 2023, followed by the M2-equipped iMac, Less – Rich Pro. caution: Mark Garman speculates that the iMac could come with an M3 chip by the end of next year. He also expects Apple to introduce new monitors, including his latest Pro Display XDR.

Macs already offer most of what enterprise professionals need, and these processors are far more competitive than previous Apple processors in their class, so the company has its next chip. have time to develop correctly. With this in mind, business users can expect: keep buying these machinesThis will further boost the market for service providers. Support your business with Apple, and 2023 will see more innovation from these partners. In particular, as Apple expands the APIs it provides to our partners, we will be able to work with them.

good old social gathering

Sticking my neck out here, I think Apple will take a hybrid approach to WWDC next summer and most of its big public events. This is partly because the format has been working so well since COVID-19 hit, but it’s also much cheaper and allows the company to reach more people, at least when it comes to developers. Expect more people to attend these events in person.

When it comes to returning to the office, I expect Apple will continue to face resistance from employees who want, and in some cases need, more flexibility than the current scheme offers. there is Also, it seems unwise to declare the pandemic over. One thing we should learn about this disease is that he never goes away without leaving one or two needles from his tail. (Perhaps Freeform can take up some of the slack.)

security security security

Do things look normal to you? They don’t to me.

We live in a time of unprecedented turmoil and heightened tension. That tension leads to many forms of anxiety, including a rapid rise in (in the tech world) high-level cyber-attacks. Apple seems to be doing everything they can to harden their platform’s protection against exploits. remain important to the job in the next 12 months.

It can be a big topic related to cryptography. Apple’s recent decisions Protect iCloud users Allowing them to encrypt more of the information they hide in the cloud would be really welcome, except for those with an authoritarian outlook. Privacy and Encryption Rights It will stand out in 2023.

the future is coming soon

Apple continues to focus on augmented reality (AR), and everyone expects to introduce the first mixed reality glasses in 2023. This almost certainly feels like it, but it depends a lot on the resilience of component access and supply his chain. This means that first-generation products are expensive and hard to come by, and are primarily aimed at developers, gamers, first adopters, and edge use cases. The product Apple is most focused on is probably mixed reality device You can wear it anywhere instead of hardware like goggles that you have to deploy first.

Powerful even with the Mac in goggles, Apple wants to wear the Mac in sunglasses. not ready for a while.

Look up at the sky…

The other is an extension of the iPhone satellite service Apple currently offers on GlobalStar. Introduced with iPhone 14, this service lets you contact emergency services when you’re offline.

apple is spent billions of dollars We are putting together this service by including a whole fleet of satellites that I believe have not yet been launched. It makes sense to expand. (Apple says its Emergency SOS service will be free for two years.)

How will the company make the iPhone satellite compelling? Part of it could be the focus on FindMy and the ability to access media services from anywhere. Perhaps Apple TV will eventually become a satellite-powered set-top box, offering global access to Apple One content to anyone for a monthly fee.

service, service, service

The need to build fortifications across the supply chain means Apple may delay new hardware launches slightly into 2023. Apple Music Classical hasn’t arrived yet because Apple wants to introduce it with some crescendo. A new HomePod that adds a little spice.

Of course there will be a new iPhone

iPhone 15 is inevitable. more expensive titanium model, iPhone 15 Ultra. The entire range should feature Dynamic Island and a 48MP camera, but the Pro version may have a sophisticated periscope lens for great long-range photography. You can also expect USB-C to make these phones compliant with EU directives.and don’t be terribly surprised very important change of How the App Store operates begin to appear toward the end of the year.

iPads are likely to have bigger screens, including 16-inch and 14-inch models with MiniLED and Pro Motion.

Looking back on expectations for 2022

So how did I predict Preparing for this time last year Shape up?

For me, the Ukrainian invasion and the continued challenges of COVID-19 have become a major problem for Apple’s supply and manufacturing lines.

what did break out?

  • Apple has announced the 5G-enabled iPhone SE.
  • Apple introduced the M2 chip and redesigned the MacBook Air.
  • Car crash detection was introduced.
  • The iPhone 14 kept the notch, but now it makes more sense.
  • We’ve seen satellite connections on the iPhone.
  • WWDC was a hybrid rather than fully virtual.
  • Apple continues to be hit by various regulatory investigations, now to the extent the company is expected. bend a little in the wind.
  • Also, supply chain issues have hit product availability, and we’re now making big strides toward manufacturing chips in the United States.

what did not do it break out?

  • Mac Pro, Mac mini Pro, and 30 inch. The iMac never appeared.
  • AR glasses did not appear.

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