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Steps to increase traffic on your website?

The growth of online B2B and B2C businesses is having a significant impact on marketing trends. One of the best ways for a company to build an online presence is to create a user-friendly, customer-friendly, and informative website. This website represents a business by providing insights that allow customers to decide whether to buy a particular product or use the services that the business provides. When people browse your website, all the data generated or shared constitutes your website’s traffic. Learn more about how to drive traffic to your website and its benefits.

What are the different types of website traffic?

Before learning how to generate website traffic, it’s a good idea to get an overview of different types of website traffic. There are different types.

1. Organic traffic

This is the most real website traffic. It is generated when people come across your website through search engine page results. That means you don’t pay for this traffic. People click on search engine results to access your website. The best way to increase organic traffic is to use on-page SEO and content marketing strategies.

2. Inorganic traffic

Inorganic traffic is in contrast to organic website traffic. It is generated when you visit your website from an external source. When people browse social media ads, affiliate marketing, guest blogs and visit websites, it’s called inorganic traffic. Instead of visiting the website directly, users come across the website on another platform. Companies have to pay for the inorganic traffic caused by paid advertising and affiliate marketing.

3. Direct traffic

When a user visits a website by directly entering the website name in a search engine, the generated data is called direct traffic. If a person visits your website frequently and there is a shortcut in the link of your browser’s website, it counts as direct traffic. In addition, accessing a website through a bookmarked URL will also generate direct website traffic.

Why do you need to increase website traffic?

As new competition enters the market every other day, companies are developing new marketing strategies to engage with their customers, gain loyalty, increase brand awareness, and reach more customers. For this, you need to increase the traffic of the website that will help you earn income. If your company doesn’t drive website traffic over time, it will be difficult to find leads and growth will stall. Here are some of the best reasons why you should focus on increasing the traffic on your website.

  • Helps build an extensive customer database and generate leads.
  • Website traffic increases brand exposure and enables customers to be aware of the different products and services offered.
  • Some of the leads generated through website traffic can be converted to potential customers. As a result, it helps to generate revenue for the company.
  • Website traffic also improves the ranking on your website’s pages.

How to drive traffic to your website?

The most popular US website that received the most traffic in June 2021 was the e-commerce giant Amazon.But when you look at the world statistics, Google.com generated the highest website traffic with about 87 million monthly visits. Now, these numbers may sound overwhelming, especially for small businesses. You don’t have to reach such a high goal, but here are some easy and effective ways to drive traffic to your website.

1.SEO

Optimizing your website for higher rankings in search engine results is one of the best marketing gimmicks. It helps build organic website traffic over time. You need to make sure that the content published on your website, meta tags, and image tags is suitable for SEO. You can use on-page, off-page, and technical SEO strategies to increase traffic to your website.

2. Attractive design

This is a proven way to convert leads to customers. While clicking on a website link, the first thing we observe is the website design. If a website has an attractive and creative design that provides easy navigation, people tend to stay on that website for a long time to explore it. Bad designs, on the other hand, can quickly lose interest to potential customers.

according to ResearchMore than 70% of website designers believe that responsive design is one of the key factors that puts a strain on their clients and customers’ businesses. In addition, 33% of designers feel that the design of older websites is negatively impacting website traffic. In another survey of 500 customers, half agreed that proper website design was important to the brand’s image. The main focus area of ​​website design is images, followed by color and video. After this, the customer will focus on infographics and animation.

3. User interface

The average time it takes a customer or client to browse a website and comment on a business is approximately 0.05 seconds. It helps to ensure that the text is well aligned and that the web page has enough space. Packing long paragraphs on your website makes it difficult for potential customers to read and understand your product or service.

4. Mobile friendly

The vast majority of users around the world browse the Internet on their mobile phones.Almost in the United States 50% of website traffic Generated from a mobile phone. Therefore, to increase traffic to your website, your website’s UI needs to work properly in your mobile browser. Customers and other businesses are less likely to browse web pages that are misaligned with text and images.

5. Content marketing

Uploading useful articles, blogs, videos, and documents related to a product or service to your website is an ideal way to increase your website’s traffic. For example, if there is a website that provides genuine information to consumers, such as a blog about why skin care brands fight pigmentation and why it is pigmented, such articles could get more attention. Finally, with the help of a subpoena (CTA), the brand attracts consumers to its products or services. In addition, if your article or blog contains a large number of keywords, they are more likely to appear in the first few online search results. Therefore, content marketing is one of the best ideas for increasing traffic to your website.

6. Sponsor advertising

Content marketing is a long process for generating website traffic. An effective alternative is paid or sponsored advertising on social media platforms such as Facebook and Instagram. Companies also run paid ads on YouTube.

When a customer visits a website, the information is stored in a cookie. Companies can use that information to place sponsored ads and introduce relevant products and services to their target customers. It forces customers to click on ads that redirect them to their website, thereby generating more traffic.

Skills needed to increase traffic on your website

If you recently set up a business and are looking for ideas to increase traffic on your website Here are some skills you can learn.

  • On-page and off-page SEO
  • Backlink generation
  • Content marketing
  • PR skills
  • Data analysis

Whether you work for a company’s marketing and sales team or are an up-and-coming entrepreneur, you need to know various techniques to increase website traffic and grow your business. .. You can learn all of the above skills through online surveys, info videos, and ebooks. However, one of the most important resources to learn more about website traffic is to take an online certificate course that provides hands-on, holistic learning.

upGrad Advanced certificate of digital marketing and communication In the course, you will learn the basics of brand position, marketing, and marketing analysis. This course offers over 180 hours of content, over 15 hands-on projects, and live sessions. upGrad has over 40,000 online learners from over 85 countries. In addition to in-depth learning, upGrad learners also receive 360-degree career support in digital marketing.

Conclusion

Website building is very important for all sectors. Therefore, learning how to generate website traffic will be of great help to you. This allows you to work in different domains and get relevant exposures. If you are a social media marketing manager or blogger, it is even more important for you to have the know-how to drive website traffic.You can pursue upGrad Digital marketing certificate Acquire related skills and experience.

What is Website Traffic?

Website traffic is the data that a website produces when an internet user visits a particular web page. This allows businesses to see how many people have visited their website and which section is spending the most time. Monitoring website traffic provides relevant data that helps businesses understand consumer behavior.

How to increase website traffic?

Various marketing techniques help businesses drive website traffic. Some of the techniques are SEO, content marketing, guest blogging, and running paid ads on social media platforms.

How to check website traffic?

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Plan your career with today’s digital marketing!

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