Spotify tries vertical feeds like TikTok to discover new music

Spotify is testing a new feature called Discover that allows users to scroll, skip, and like vertical video feeds, similar to what they do with TikTok. TechCrunch I am reporting. This feature was discovered in the latest version of Spotify’s beta iOS Test Flight build by Chris Messina. Tweet Appeared as the fourth icon on Spotify’s iOS toolbar.

Discover looks like a way for users to find new music in an intuitive and quick way by swiping up and down to navigate through the feed. You can tap the heart to like the song, or press the 3-dot menu to see the standard information card for Spotify songs.

This format may be using Spotify’s Canvas format, Messina said. This allows the artist to create a video that fits the song as well as the still image, and when the video is played, it will appear on a particular song instead of the standard album art. They can be in standard video and mixed media formats in addition to 2D and 3D graphics. Spotify tells artists that Canvas will enhance key engagement metrics such as sharing, adding to playlists, and accessing profile pages when marketing this feature.

Spotify TechCrunch I’m testing the feature, but refused to share details such as how to curate the feed. “Spotify conducts some tests on a regular basis to improve the user experience,” a spokeswoman said. “Some of these tests pave the way for a broader user experience, while others serve only as important learning. There is no news to share at this time.”

Spotify is far from the first platform to flatten TikTok by imitation. Instagram reels and YouTube shorts are virtual clones of TikTok, and even Netflix recently introduced a comedy feed like TikTok called FastLaughs. It’s not yet clear if Spotify’s detection feature will be out of beta, but it seems like a convenient way to find new music.

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