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Set examples of how HP prioritizes sustainability | IT Leadership

HP announced the release of the Sustainable Bond Framework this month. It is used to issue bonds to help companies fund projects for a more sustainable future.

Unfortunately, the transition to a more sustainable model is not cheap and the benefits to the planet are important, but funding the transition is problematic.

However, HP has long demonstrated leadership in sustainability and a willingness to apply innovative methods to reach its goals. This bond effort is trivial as it accounts for half of all of HP’s recent $ 2 billion bonds.

This week, let’s talk about this transition to sustainability. Conclude with one of HP’s most exciting products recently announced, the ZBook Firefly Notebook Computer. It seems to be the lightest workstation ever released on the market.

An important need for sustainability

We are overwhelmed by long-term industrial behavior issues related to global issues such as climate change, marine plastics, water and air pollution, and uncontrolled landfills. These problems arise in addition to recycling programs that have become infeasible and overly dependent on fossil fuels.

To solve these problems, we need more than the government promises. The industry needs to change its behavior. Unfortunately, things like the cattle and petrochemical industries are at very high risk because they have fought change for so long that exchange technology has been on the market.

These alternative technologies include beef, electric vehicles, and more recently formula milk. (This last product is attractive because it was created using AI, and this Jeff Bezos-backed product is almost indistinguishable from regular milk.)

Exchange movements like these indicate that the market will move to another technology if the industry is unable to address sustainability issues. HP does not want to be in that position and has established itself as a leader in areas such as PCs and printers from a sustainability perspective. Interestingly, they also lead to security.

Sustainability is not cheap

The goal is to create fully recyclable products and consume some of the existing waste already in the ocean or landfill without harming the environment when they are built.

Unfortunately, changing the entire supply line, manufacturing process, and development process to achieve these goals is a costly proposal. Most companies seem to be trying to do this with their existing R & D budget. Progress was generally disappointing, given that many of these issues had to be fixed in the past.

But we need a lot of our operating revenue. You need to raise prices, but there are problems in a highly competitive market. Reducing profits can offend investors and force someone who is less focused on sustainability to change management. Or hope you escape by forging it. Unfortunately, some reputable vendors have taken the last option.

What makes bonds attractive

Debt for investors who want to fund this effort at historic low interest rates and not only want returns, but also feel like making the planet a more livable place is a viable path Will be.

Therefore, the use of this bond has become a viable alternative for companies like HP who want to lead the world in sustainability.

Need for a bond framework

However, to ensure that the funds raised are targeted as promised in HP’s commitment to sustainability, HP will consist of representatives from HP’s sustainability, finance and finance teams. Invented an interesting framework that includes a committee to be.

In addition, all efforts need to be personally approved by the Chief Sustainability and Social Impact Officer to ensure that no one is abusing the system.

Finally, HP will cover the years after 2022, including the number of funded projects, the number of bond sales, the expected impact of these efforts (if possible), and the current balance of funds that have not yet been allocated. We promise to publish the next sustainability report. A third party to market sustainable processes or HP alternatives to raise that funding.

Sustainability goals

This effort will help HP reach its stated sustainability goal of zero net greenhouse gas emissions across the value chain by 2040, become carbon neutral by 2030, and operate the HP business by 2025. To reach carbon neutral and zero waste. By 2030, achieve 75% recycling (complete recycling) of the product and counteract deforestation caused by non-HP products by 2030 (HP is now from sustainable resources for that product). I’m pulling it out).

All of these goals are ambitious, and some, such as cyclical and carbon-neutral goals, require significant costly changes to the company.

Summary: The importance of racing

If you want to drive change, you need to make it yourself and force others to follow your lead. By stating that competition can do that and want to lead sustainability (in addition to diversity and security), HP is abandoning the challenge of competing with these key goals. We humans are competitive in nature, so if we can make businesses compete to make the world a more livable place, we are more likely to collectively achieve that important goal. I will.

We wish these efforts had a higher priority, of course, but as a race, we are status-oriented. So while quite a few people are living their lives about making the world a better place, they are not strong enough to prevent the serious problems we are currently facing in our environment. There was not.

By making this a race, more companies will want to compete with HP’s efforts and measure themselves, regardless of whether HP wins or not. Given that these efforts are currently leading the market, this is the tide that will ultimately pull up all boats, if successful. Our environmental impact should be far more impressive than what HP can do alone.

Bridging the funding gap with bonds is economically creative. Making this a contest is social engineering. But when it comes to saving the planet, it’s probably the only way to gain enough momentum behind sustainability efforts to save use.Now we need some companies to get the gauntlets, give

HP ZBook Firefly 14 G7 Mobile Workstation

HP people don’t just stand out for their diversity and sustainability. They do an impressive job in product design. I currently have their elite folio as my favorite laptop. I’m fascinated by their Dragonfly’s finest consumer and executive products and surrounded by HP printers that have never disappointed me.

One of their most interesting recent products ZBook Firefly Mobile workstation. I’ve been covering workstations for years, but HP has surprised me with cases designed by car design companies for better cooling and the proactive efforts of workstation laptops. It was.

The latest product that caught my eye was this ZBook Firefly workstation. It’s priced very similar to a fully loaded Dragonfly laptop, but shifts the focus from Firefly’s stunning feature list to professional performance on a 3-pound class all-day power supply.

HP ZBook Firefly 14 G7 Mobile Workstation, Rear View

For anyone who is an animator, architect, or engineer, this is arguably the lightest certified workstation (to be viable, the workstation must be certified by the software vendor supported by the product. ).

In terms of performance, even with benchmarks associated with consumer efforts such as PCMark, 3DMark, and Geekbench, it easily outperformed the high-end Dragonfly Max for the same price.

HP ZBook Firefly 14 G7 Mobile Workstation, Front View

The one I sent to the test has a DreamColor display developed by DreamWorks for animation, which provides an unmatched level of color accuracy within a segment.

I couldn’t draw a damn picture, so I’ll replace that display with a 1,000-knit SureView display that I can see outdoors (I want to work outside because it’s summer). Security features tested so far.

I’m not the target market for this laptop, so I was more attracted to the elite folio, but if so, the HP ZBook Firefly would be the product of my choice-and I decided to make it this week’s product. I choose.

The opinions expressed in this article are those of the author and do not necessarily reflect the views of the ECT News Network.


Rob Endar He has been a columnist on the ECT News Network since 2003. His areas of interest include AI, autonomous driving, drones, personal technology, emerging technologies, regulations, litigation, M & E, and political technology. He holds an MBA in Human Resources, Marketing and Computer Science. He is also a Certified Management Accountant. Enderle is currently President and Chief Analyst.
Endar Group, A consulting firm that provides services to the technology industry. He was previously a Senior Research Fellow at the Giga Information Group and Forrester.
Mail Rob.

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