Samsung’s next Unpacked event will be all about foldables and will take place sooner than usual

Samsung has confirmed that its upcoming Unpacked event, where the company has traditionally unveiled its latest line of Galaxy Z foldable products, tablets and smartwatches, will be held in Seoul, South Korea on July 27. Previously, annual product launches were held in New York, London, Berlin and Barcelona. Now Samsung is trying to put everything back where it all began.

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TM Roh, president and head of mobile experience (MX) business at Samsung Electronics, said, “Having Unpacked in Seoul is a testament to the city’s innovation, culture and the new epicenter of the foldable category. Therefore, it is of great significance,” he said. press release on Tuesday.

According to Counterpoint Research, the South Korean market will lead the way with a staggering 13.6% penetration of foldable phones in 2022. In a way, Samsung is acknowledging the role the market has played in its future development by hosting Unpacked in the South Korean capital. mainstream adoption A foldable mobile phone. “The foldable category embodies Samsung’s philosophy of pushing boundaries and delivering groundbreaking innovations that reshape the future of mobile experiences,” Lo added.

“With our next-generation foldable series, which offers enhanced devices based on years of R&D and investment, Samsung will further promote foldable mobile phone adoption and solidify its position as an industry leader and category creator. We aim to do so,” the company said.

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last year’s Galaxy Z fold 4 and Z flip 4 ZDNET impressed us with subtle but meaningful upgrades in every way, including an improved software experience that previously plagued the flip phone experience.

It’s still unclear what “enhanced device” means for the upcoming model. Will we see a model with a larger external display, like the new Galaxy Z Flip? Motorola Razr PlusWill foldables finally get dustproof certification? How much will it cost? We will have all the answers within a month.