McDonald’s Australia recently announced plans to give it a lot of habits PS5 Controllers have intervened to celebrate the 50th anniversary, but Sony has since intervened to prevent the global fast food chain from fulfilling its promises.
The McDonald’s PS5 controller featured a touchpad with the company’s famous Golden Arch logo, a yellow cross key and face button, a French fries photo, and a handle that looked like a Big Mac burger. DualSense pad.
Unfortunately, McDonald’s didn’t seem to have permission from Sony before creating the custom controller, blocking McDonald’s from handing out flashy pads during the “Stream Week” event.
In a statement Press start, McDonald’s Australia said: “Unfortunately, McDonald’s Stream Week has been postponed and will not move forward this Sunday. At this time, we can’t confirm the new date for the proposed event. We have some great Have praise [sic] Includes Macca’s 50th birthday hoodie and 50 channel subscriptions for each streamer. We will contact you as soon as we confirm the new timing.
“Sony PlayStation does not allow the controller to be used in promotional materials related to the proposed Stream Week event. We apologize for any inconvenience. McDonald’s Stream Week has been postponed and Sony PlayStation Controller has been postponed. Not included in the gift. ”
Analysis: Sony’s stance is not a surprise
It may seem that Sony is acting as a party pumper by blocking the transfer of McDonald’s PS5 controllers, but that’s not all that surprising. We’ve seen Sony protect its intellectual property in the past because Sony had previously blocked sales. PS5 face plate From manufacturing.But that didn’t stop custom skin maker dbrand from creating and releasing its own PS5. Dark plate, This allows you to turn your white PS5 into an attractive black model.
McDonald’s Australia is fully aware of the legality associated with such a move, but does not contact Sony to reach an agreement to distribute a custom PS5 DualSense controller prior to the announcement. Seems to be quite short-sighted. Partnerships and branding for such events usually require mutual agreement. So while it may be easy to complain about Sony, McDonald’s Australia also has to take responsibility.
Currently, there are only three variations of PS5 DualSense. You can purchase it in original white. Cosmic Red and Midnight Black.. We’re confident that we’ll see more color options and unique designs in the future, but at the moment, the McDonald’s PS5 controller isn’t one of them.
https://www.techradar.com/news/mcdonalds-ps5-controller-giveaway-gets-shut-down-by-sony/ McDonald’s PS5 controller present will be shut down by Sony