Just raises US $ 152 million and aims to enter Chile and Colombia

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Just doesn’t seem to stop. Last year, it received US $ 65 million in a Series A round of investment, acquired Peru’s Freshmart, arrived in Brazil and announced its first physical store in Peru. With just announcing US $ 152 million for the Series B round, momentum seems to continue.

General Atlantic led the financing. Tarsadia Capital, Citius, Arago Capital, Foundation Capital and Quiet Capita also participated. According to the new capital, Just will raise US $ 244 million. Crunchbase..

In addition to this announcement, Mexico’s digital supermarkets reaffirmed their interest in reaching Chile and Colombia this year.What is this Already mentioned In early March.

At that time, Mr. Just said that the plan for 2022 is to grow five times. After the new announcement, today the company recorded growth of about 500% in 2021 and found that this year’s plan is expected to reach 300% to 400%.

What’s next to Just?

The new capital will be used to invest in technologies that enable operational improvements, such as artificial intelligence, data science, and infrastructure. Over 50% of the new capital will be allocated to Mexico. The rest will be divided into Brazil and Peru.

For arrivals in Colombia and Chile, Justo is analyzing strategies for entering at the right time. For the time being, we will focus on cities and countries that already have a strong presence and customize products in each region.As Alejandro Sisneaga, co-founder of the companySaid Contxto November last year: Customization was the key to Jüsto’s growth.

Startups also contract directly with small and medium-sized farmers to purchase their products. Just has a special focus on this issue. This is because it is a direct channel for achieving sustainability and waste reduction goals. It can also mean a reduction in commodity investment costs.

So far, Just has 7,000 to 8,000 products, the main categories of which are fruits, vegetables, proteins, and detergents.

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