How SMB Makes Searching for the Right Cloud Provider More Sophisticated

(Sponsor article)

Virtually every company, 92% of them, I started to use the cloud in some way. The cloud has become ubiquitous, but its enormous tailwind has not benefited everyone equally. In fact, looking at what the largest cloud providers offer, one group of organizations, small businesses, continues to be overlooked.

SMBs continue to face major obstacles in maximizing the benefits of the cloud. For one thing, the inconsistency between the laundry list of features offered by mega-providers and the core services that SMBs actually need introduces unnecessary complexity. That leads to another big hurdle: cost. Currently, more than half of SMBs spend at least $ 1.2 million annually on the cloud.. However, they are wasting one-third of their investment because they do not fully understand the provider’s capabilities, pricing model, or both. AWS starts 1,000 new features We provide more than 200 “full-scale services” every year.But as an analyst Kurt Marco Billions of dollars brands don’t have to worry, Functions that overlap with the chaotic spread of services, SMB does.

As the cloud market grows and evolves, SMBs need options that prioritize core features, support services, and simpler pricing. Now, Rise of alternatives As a provider, SMB can find a cloud partner to scale your investment without compromising on essential elements.

SMB wants simplicity and flexibility

SMB Digital Transformation Needs Little dealt with.. For example, there is a gap between the amount SMB can spend on cloud computing, storage, and support and the amount it actually needs to invest to achieve digital-enabled growth. This is because the cost of the cloud continues to grow. Almost half of all organizations have run out of budget
After spending too much on cloud services last year, it’s no surprise that the largest cloud providers continue to raise money. price Charges for important services such as outbound data transfer (also known as data output charges).

What SMB really needs is the cloud to reduce unnecessary costs Core primitiveA simple “basic” that includes computing, storage, networking, and support features. More specifically, SMBs need computing capabilities optimized for memory-intensive workloads to develop, deploy, run, and scale applications. In addition, computing capabilities need to provide the right resources for Kubernetes or other containerization tools that unleash the power of the multi-cloud ecosystem.

Storage is another core service that SMB needs, Increased competitiveness among cloud vendors.. But storage doesn’t just hold data somewhere. It also includes ease of access, management, and analysis of data, flexible scaling during busy hours or off-peak hours, and backup in case of unexpected outages.

Reliable networking and support services are an additional piece of the puzzle. The beauty of the cloud is that it’s virtually unlimited and can be scaled to fit your business. Suppose you have a strong network in that backbone. In particular, SMBs need a cloud network that can provide consistency, reliability, and security to support dynamic workloads in response to business growth and rapidly changing needs. For example, if a marketing promotion directs unprecedented traffic to your site, your network needs to be ready. At the same time, SMB has a high level of in-house expertise to simplify cloud management and ensure that primitive functions are performed during peak hours, especially if there is a lack of in-house expertise to manage only the cloud. I need support.

However, simplicity goes beyond the cloud itself and includes simpler billing and pricing structures. SMB is a true partner who can use core primitives instead of service menus to provide ROI to the cloud and obscure the additional cost of basic cloud features such as scaling and data output. To do.

SMB alternative

SMBs need to improve the price-performance ratio in order to properly combine core cloud services and support capabilities and to properly size technology spending. Alternate providers can do just this.

In fact, the alternative cloud category is configured One-third of all cloud service spendingSMBs in particular are attracted to alternative vendors thanks to affordable core primitives, managed support services, and open source platforms. SMB is also discovering that alternative providers are being prepared Proper sizing of cloud workloadsProvides a simpler and more manageable solution for your business without sacrificing performance or living in fear Significantly reduce customer support..

“The message of simplicity from alternative cloud providers is that applications need to be deployed quickly, without the need to access a complete suite of advanced cloud capabilities, and access to pricing, performance, and a certain level of technical support. Resonates with developers who need to prioritize. ” 451 Research Analyst Liam Eagle I will explain.

While some platforms continue to underestimate SMB’s services, alternative cloud providers build a healthier cloud market for small businesses that need to get more value and love from their cloud providers. We are stepping up for this.

Blair Lyon is responsible for Akamai’s cloud experience. Lyon helps accelerate innovation by making cloud computing simple, accessible, and affordable for everyone. He has over 25 years of experience building business and providing award-winning solutions, and previously held executive positions at Capgemini and Dynamic Yield. How SMB Makes Searching for the Right Cloud Provider More Sophisticated

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