Honor’s new Magic 3 heralds a brilliant resurgence of the company

Honor, a smartphone maker that was Huawei’s budget division until the end of last year return. It’s already released, so it’s not really gone. View 40 When Honor 50 In its hometown while under it New owner..But today it’s the first time it’s launched flagship Call the world market as an independent company.Freed from US sanctions that rocked former parents, honor can be used again American software (Hello Android 11) and Silicon (Hello Android 11) Qualcomm). This is the beginning of Honor’s Second Life, starting with the launch of Magic 3.first time— Flagship.

Historically, Honor has been Huawei’s budget play, offering an amazing level of quality and technology at a relatively low price. For example, the Honor 20 was a phone that, despite its discreet stickers, made me forget the need to buy a flagship cell phone. Of course, Honor is now shuffling the brand with the freedom (reading: duty) to create high-end mobile phones. The high end is dominated by Magic branded phones, the numbered lines (such as Honor 50) are centered, and the low end is the X-series domain.

By design, Honor’s apples weren’t far from the Huawei tree. From some angles, the Magic 3 looks like a Huawei Mate, but it’s not the only one to cover it. Given the sharing of IP and technology between the two companies before the split, this is not a big surprise. I’m convinced that many of the phones Honor will release in the next few years have a shared DNA-like atmosphere. Also, like Mate, this phone has a waterfall display with 89 degree curves on both sides of the screen.


Within range, there are three Magic3 handset: Vanilla Magic3, Magic3 Pro, and Magic3 Pro +. All members of this trio pack a 6.67-inch, 2,272 x 1,344 always-on flexible OLED display with a 120Hz refresh rate and HDR10 +. The screen-to-body ratio is 94.82, which is also ideal if you need to impress people with a bar. The cutout for imaging will host a 13-megapixel f / 2.4 wide-angle camera with a 100-degree wide-angle lens, no matter which model you choose. The high-end Pro and Pro + models are the only models paired with a 3D flight time sensor to unlock the face.

But the real interest is in the lens on the back of the phone, and Honor is throwing everything but the dishwasher into the phone. A regular cell phone placed in a setup that the company calls “Muse’s Eye” is a 50-megapixel, f / 1.9 lens, 64-megapixel, f / 2.2 monochrome camera with Sony’s IMX766 image sensor, and Gets 13 megapixels. 120 degree f / 2.2 ultra wide camera.

Meanwhile, Pro adds a 64-megapixel f / 3.5 OIS telephoto camera with 3.5x optical zoom, 10x hybrid zoom, and 100x digital zoom. The Pro +, on the other hand, replaces its IMX766 with a larger f / 1.9 1 / 1.28 inch IMX700 and OIS. You’ll get a 64-megapixel monochrome camera with an aperture of f / 1.8, a 126-degree 64-megapixel camera, an ultra-wide-angle camera with an f / 2.4 aperture, and the same telephoto lens. (TOF and color temperature sensors are also available for more accurate imaging.)

Honor also said that this IMAX-enhanced camera could be used to shoot the proud movie-quality film previously used for sale on Huawei. Mate 30 When Mate 40 (I said I would mention this again). Honor says he has developed a custom mobile-friendly version of the shooting standard Log called Magic Log, which, unlike these phones, is designed to shoot high-quality video.

Broadly speaking, logging is a way of recording footage that maintains dynamic range and tone as much as possible. When viewed directly from the camera, the footage looks strange and requires a lot of post-processing and grading.Honor teamed up with a professional colorist to save the average user from that pain Brian McMahan Create 8 preset grades that act like Instagram filters.

According to Honor, one minute of MagicLog footage consumes about 500 MB of memory, so if you’re shooting film with any of these, invest in one with plenty of storage. And this is a feature we would like to deeply test in the future. Because if this turns out to work in some crazy way, it can be a huge problem.

Honor wanted to talk about not only imaging, but also various software engines designed to get better performance from Qualcomm. Snapdragon 888+ 5G SoC installed in Pro and Pro +. (Normal Magic 3 uses Qualcomm’s Snapdragon 888.) Simply put, Honor (and its predecessor Huawei) were trained to monitor difficult processes and adjust and compensate for power. Use the AI ​​layer. In the case of Magic3, it is written that using the phone, you can expect faster and more stable 5G and game performance. Second, there’s OS Turbo X (Apple’s lawyers will probably take notes), claiming that it can keep the system running at its best performance for longer. Honor officials say that after using the system alone for 36 months, the performance drops by only 3.8% compared to the day the phone was purchased.

And then there is “smart RAM”. This sounds like a kind of RAM doubling scam that was seen in the Windows 3.1 era. A Honor representative said Magic 3 could bounce some of the data from RAM to the phone’s flash memory if needed. It’s not clear at the moment whether the company is trying to divert virtual memory as a new innovation of some sort, or if there’s a clever new implementation here. According to Honor, the system can be expected to provide an additional 2GB of headroom as needed, regardless of whether there is an 8GB or 12GB variant. I’m not sure if the file transfer speed between the SoC and flash memory is fast enough to make this a viable and proud feature of the new flagship handset.

The company also offers several smart privacy features, such as hiding message notifications when casting a video to a TV and removing metadata from images before sharing them on social media.

Honor doesn’t say how long this device will last on a single charge, but a 4,600mAh battery needs enough power. All three variations support a 66W wired supercharger, allowing you to recharge up to 50% of your battery in just 15 minutes of connection. In addition, both Pro and Pro + models support 50W wireless charging when needed.

Magic3 comes in four colors: black, white, “golden hour” and “blue hour”, the latter pair being pinkish orange and dark royal blue. Standard colors are available in Honor’s regular coatings and 2 hours in vegan leather. The 3 Pro +, on the other hand, comes in a ceramic black or white ceramic body with a pinstripe texture that initially blushes and looks extraordinary. All mobile phones comply with the IP68 standard for waterproofness and dustproofness. This is the minimum you can expect from a modern phone.

The Honor Magic 3 series debuts in mainland China, with news coming soon about its arrival in the western market. But CEO George Zhao has revealed the price of mobile phones, at least when they arrive in Europe. With 8GB of RAM and 256GB of storage, the Magic 3 will sell for € 899 ($ ​​1,054) and the Magic 3 Pro (8GB + 256GB) will return to € 1,099 ($ ​​1,289). Meanwhile, flagship enthusiasts looking to get the Magic 3 Pro + with 12GB of RAM and 512GB of storage need to fork at least € 1,499 ($ ​​1,758).

All Engadget recommended products are selected by an editorial team independent of the parent company. Some stories include affiliate links. You may earn affiliate commissions if you buy anything through any of these links. Honor’s new Magic 3 heralds a brilliant resurgence of the company

Back to top button