Higher education industry is implementing new business models

Global and regional levels on what is important to higher education students, what their challenges are with respect to learning, academic and career goals, and the staff’s perspective on how to best communicate. To better understand in, and prepare students, Salesforce partnered with Ipsos, Higher Education Chronicle We use online quantitative research to collect over 2,200 higher education students and managers.

Here is the executive summary 2021 Connected Student Report:

  1. Supporting the well-being of students and staff is important -Due to concerns about student mental health and well-being, many institutions are offering more services, including services that students can access online. The anxieties and calamities faced by students and faculty, and staff increased their concerns, with 76% of students and 73% of staff reporting that maintaining their well-being remains a challenge.
  2. Flexible learning and working options are here -One of the key points from the report is the need for learning options that fit the student’s busy schedule. One in four students said they would succeed if they offered more flexible courses and part-time. Forty-three percent of students prefer hybrid courses.
  3. Student career paths are a top priority -Financial challenges and anxieties about the future are common among students. Nearly half (49%) of students say that future career prospects are paramount when deciding to enroll in college.
  4. Universities are exploring new business modelsCOVID-19 (New Coronavirus Infection) The times have led many institutions to make significant adjustments to how they operate-changes that represent opportunities for growth and efficiency. Forty-five percent of staff said their institution is implementing a new business model.
  5. Innovation is needed for the success of learners and institutions -Many institutions are experiencing a trust gap. Nearly six in ten students say that the gap in trust between students and institutional leaders is due to a lack of consistent communication. About half of the staff agree.Forty-five percent of staff say their institutions prioritize investing in integrated technology

2021 Connected Student Report,


Here, we will explain each of the important points from. 2021 Connected Student Report:

Supporting the well-being of students and staff is important

  • 34% of students said they needed more help to manage the course load.
  • 76% of staff say that maintaining a balance between work and life is a major challenge.
  • Forty percent of students say that institutions can best support their well-being by offering more flexible learning options.

Flexible learning and working options are here

  • 54% of the staff prefer the hybrid course.
  • Students expect 50% of future courses to be online.
  • 46% of staff expect more remote work in the near future.

Student career paths are a top priority

  • Thirty-one percent of students identified low career prospects as a reason for their lack of college experience.
  • Twenty-nine percent of students said they needed more career resources from the university to be successful.
  • Fifty percent of staff say educational institutions are strengthening corporate partnerships to help students prepare for their digital careers.

Universities are exploring new business models

  • Forty-eight percent of staff said institutions are investing in new business models that focus on more part-time learning options.
  • 33% of staff said their institution is investing in a new business model focused on management education.
  • Twenty-nine percent of staff said their institution is investing in a new business model focused on credentials / microcredentials.

Innovation is needed for the success of learners and institutions

  • Twenty-seven percent of staff say their institution employs a person responsible for the digital experience.
  • Fifty-three percent of staff say they will rely on social media to engage with students in the coming fall semester.
  • 40% of staff say their institution prioritizes investing in real-time data analytics.

2021 Connected Student Report, Salesforce: Technology Challenges and Higher Education Investment Areas

The 2021 Connected Student Report also highlights key findings from the solution line.

Recruitment and admission

  • Students say they choose one university over another if it helps them find paid internship / employment opportunities (40%) or more flexible course options (36%).
  • Fifty-one percent of recruitment and admissions staff anticipate increased social media engagement for the following students:
  • Only 7% of staff expect institutions to continue to buy lists to get out of the pandemic and attract future students, but nearly a quarter (24%) say digital advertising will be an important tactic for the future. I expect it to be.

Student experience

  • Only 27% of students say they can easily sign up for advice bookings at their college.
  • Twenty-six percent of students say they need to sign in to two or more different platforms to find answers to their questions and access the resources they need to succeed every day.
  • 92% of staff say that the coordinated student enrollment plan ensures that accepted students can enroll at the university or university.


  • Promotional staff expect video conferencing (39%), social media (38%), and email (38%) to be the most effective channels for securing major gifts from pandemics. ..
  • Fifty-five percent of promotion staff anticipate more virtual events to involve graduates and members from the pandemic compared to the pre-pandemic period.
  • 34% of students who do not feel connected with alumni say that the university does not provide an online community to interact with alumni.

Marketing and communication

  • Fifty-nine percent of students attribute the gap between college leadership and student trust to a lack of consistent communication. About half of the staff agree.
  • When asked how universities could improve communication, 42% of students said they were more personalized.
  • When the university was asked how to improve communication, 39% of students answered more reminders or alerts.

2021 Connected Student Report, Salesforce: Communication is the key to establishing stakeholder trust


Nine out of ten students want their institutions to communicate as often or more via email, personalized communications, and alerts. Four out of ten say they want more personalized communication, but 25% overall want a more personalized college experience.


2021 Connected Student Report, Salesforce: Three Ways Universities Improve Student Communication


Institution management

  • As a result of the pandemic, 62% of staff say their agencies are reassessing their faculty support and service models.
  • Thirty-one percent of staff who have shown lack of adequate support from educational institutions say it is because the university uses multiple technology systems. It’s difficult to get the data you need to get the job done effectively.
  • When asked how their institution can better assist their staff, nearly half have more online resources for technology support (44%) and online portals to connect with other staff members (42%). I answered.

The pursuit of new business models in higher education is an important discovery. According to the Chronicle:

“COVID-19 may not have created a new reason for universities to change the way they do business, but the pandemic has accelerated the process rapidly. In the United States alone, canteen income, housing and student expenses. , And in many cases tuition fees Institutions can cost about $ 183 billion.. After a pandemic, institutions need to do more than ensure the safety of students and staff. They will also have to keep an eye on their bottom line. The findings show that many institutions are redesigning their business plans to reflect this reality. Almost half of the staff surveyed worldwide say their institutions are likely to be implementing new business models (45%).

Some institutions, such as Southern New Hampshire University, are creating new models that make learning on campus more affordable. Cambridge announced in May that it will offer 50 online courses over the next five years with the aim of increasing learning opportunities. As institutions look to the future, many prioritize supporting their value proposition for future workers. “


2021 Connected Student Report, Salesforce: Trends in New Business Models in Higher Education


The report highlights the following important findings:

  • Due to the pandemic, almost half of all institutions are introducing new business models.
  • Seven out of ten staff say that institutions are investing in new growth opportunities, primarily more online learning options.
  • Approximately half of all staff surveyed say that revisions to these business models include more part-time learning options or the creation of short-term courses and programs. This is a change that reflects growing concerns about non-traditional learners and other working students.
  • Approximately 40% of the staff surveyed say that partnerships between businesses and higher education are increasing.
  • About half say their institutions involve employers to help recruit students by managing business relationships on a single platform or tailoring marketing campaigns to corporate partners. Stated. France and the United States have the best courtship for private sector.We know Enterprises are the key to closing digital skill gaps..
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    2021 Connected Student Report, Salesforce: Staff predicts increased investment in technology and engagement opportunities


  • Financial institutions have continued to upgrade their technology during the pandemic. Just under half of the staff say more people on campus are involved in technical decision-making, and more than half in the Netherlands and the United States report the highest percentage of technical decision-making collaboration. doing.
  • The digital capabilities of staff are also a priority for most institutions. More than 6 out of 10 staff say the pandemic has invested in training for educational institutions to reassess their support and service models and enable faculty and staff to do their jobs effectively.
  • More than half (52%) of staff expect educational institutions to invest in classroom technology, while a slightly smaller number (46%) expect more money to be spent on research technology. I will. A significant number (44%) anticipate investing in faculty and staff learning and engagement opportunities.

2021 Connected Student Report, Salesforce: Higher Education is investing in new technologies, leadership roles and staff service models


Innovating new business models is a top priority for higher education institutions. Whether it’s a new source of income or a new investment area, financial institutions value how to create value from anywhere and the internal shifts needed to drive these changes. Learn from anywhere and succeed from anywhere.

For more information on the 2021 Connected Student Report, please visit: Here.. Higher education industry is implementing new business models

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