Google limits ad targeting for users under the age of 18 based on age, gender, or interests

Alphabet’s Google is blocking ad targeting based on age, gender, or interest under the age of 18, the company said Tuesday.

We also announced that we will turn off the “location history” feature that tracks location data for users under the age of 18 around the world. Further expand the types of age-sensitive ad categories that are blocked for users up to the age of 18, and turn on the SafeSearch filter for users up to that age.

Google The company has introduced a new policy that requires everyone under the age of 18 and their parents or guardians to remove images of young people from Google image search results, the company said. Blog post, As part of some changes regarding young users.

Major online platforms have long been monitored by lawmakers and regulators for the impact of the site on the safety, privacy, and well-being of young users.

Mindy Brooks, general manager of Google’s children and family, said: ..

An online platform approach to young users has been in the limelight in recent months as US lawmakers and lawyers have blamed it. Facebook I plan to make a version for children Instagram.. Facebook recently announced a change in ad targeting under the age of 18, allowing advertisers to target these younger users based on age, gender, and location.

Google video streaming site YouTube On Tuesday, he said in the coming weeks, he would change the default upload settings to the most private option for teens aged 13-17, and that the content would only be visible to users and selected users. Users can still decide to publish the content.

YouTube also removes “overly commercial content” from the YouTube Kids app. For example, “videos that focus solely on product packaging or directly encourage children to spend money,” said James Beser, director of product management for children and families on the site.

© Thomson Reuters 2021

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