Glassdoor Competes with LinkedIn by Acquiring Fishbowl, a Semi-Anonymous Social Network and Job Board – TechCrunch

Between LinkedIn Double creators To bring a more human and poorly maintained element to the professional networking platform of a well-established publishing company mainly The more messy and human impression of work life has made acquisitions that could help make it more competitive with LinkedIn.

Glass doorAcquired a platform that allows anonymous and candid feedback about the organization they work for Fishbowl — An app that gives users an anonymous option to give their employees candid feedback, join interest-based conversation groups to chat about jobs, and search for jobs. Glassdoor, which has 55 million users, has already integrated Fishbowl content into its main platform, but Fishbowl, which has 1 million users, will continue to run as a standalone app for now.

Glassdoor CEO Christian Sutherland-Wong said he sees Fishbowl as a logical evolution of the way Glassdoor is already in use. Similarly, people are already seeking feedback on future employers, so it makes sense to bring recruitment and reviews closer together.

“We have always focused on workplace transparency,” he said in an interview. “In the future, we expect job seekers to use Glassdoor’s reviews to get answers from existing experts in their respective fields.” Fish Bowl during the Covid-19 pandemic. It exerted a lot of traction and tripled its user base last year.

The acquisition is technically made by Recruit Holdings, a Japanese employment list and tech giants. Acquired Glassdoor was $ 1.2 billion in 2018 and neither company has disclosed financial terms. Founded in 2016 by Matt Sunbulli and Loren Appin, San Francisco-based Fishbowl has raised less than $ 8 million. PitchBook Data from very impressive investors such as Binary Capital, GGV, Lerer Hippeau Ventures and Scott Belsky.

Microsoft-owned LinkedIn is taller than something like Glassdoor in terms of size. Today, with over 774 million users, it is the largest social media platform targeting professionals and their work-related content. But for many, even some of the people who use it, the platform leaves something desired.

LinkedIn is a reliable recourse for publishing your profile and finding it for the general public, professionals, or recruiters. But what’s mostly lacking in LinkedIn is the average person who talks about work in an honest way. Read about other people’s often self-congratulatory professional development, see motivational words about professional development from already highly successful personalities, and perhaps have already seen them elsewhere. Browsing developments related to your industry is not everyone’s tea. It’s Anodyne.Sometimes people just I want Spilling tea.

That’s where something like Glassdoor comes in. So the form of anonymizing comments turns it into something like anti-LinkedIn.It’s harsh, perhaps bitter, talking about the workplace and seems to be balanced with positive language Suspected on a regular basis Seeded by the company itself. Motivational, inspirational, and aspirations are generally not part of Glassdoor’s glossary. Honest, cheerful, and calm is probably the case.

Use Fishbowl to enhance this and provide Glassdoor with another toolset to see how to build your platform beyond workplace reviews. The idea is to target people who come to Glassdoor to read about what they think of the company and to put in their own comments. They have also become able to dive into conversations with others. And if they start complaining about their employer, they can now also look for a new employer!

On the other hand, I feel that the shift to a more reliable one is also the result of the changes we have seen in the world of work.

The closure of offices and the expansion of social distance by Covid-19 means that many professionals have been working at home for most of the past year and a half (and many continue to do so). .. It changed the way we “come to work”. Many of the differences between our traditional and non-working personas and time management are obscured. It inevitably affected how we see our work and how we are trying to get out of that effort. Also, many have become isolated and feel that they need more ways to connect with their colleagues.

He said the acquisition of Glassdoor was partly to meet this demand. Harris Poll, commissioned by Glassdoor, found that during the COVID-19 pandemic, 48% of employees felt isolated from their colleagues. Forty-two percent of employees felt career stagnation due to lack of direct connections. Forty-five percent of employees expect to work remotely in hybrid or full-time in the future. We believe that all areas of Glassdoor’s thinking can be addressed with better tools for people to communicate (such as Fishbowl).

Of course, I’m still not sure if Glassdoor can convert visitors to use the new Fishbowl-powered tools, but if there are really a lot of users looking for a new kind of LinkedIn, I’ll complain about it — and Maybe this cold is one version of it. Glassdoor Competes with LinkedIn by Acquiring Fishbowl, a Semi-Anonymous Social Network and Job Board – TechCrunch

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