Gen Z isn’t the only one to create a TikTok resume — I’m very sorry.

When it comes to finding a new job, what you can do to help you get attention, network with the right people, create compelling cover letters, and keep your resume short and sweet. There are several.

Of course, some take it to the next level. I’ve heard that potential employees deliver donuts to recruitment managers, create custom websites for specific roles, or appear in uninvited offices (by the way, this). Is not recommended).

The world of recruitment is constantly changing, and technology makes people more creative than ever. In fact, some people are applying for a role through TikTok!

What is TikTok?

In a nutshell, TikTok is a social media platform for creating, sharing and discovering short videos.

This app is mainly used by young people (think Generation Z) as an outlet for expressing themselves through singing, dancing, comedy and lip syncing. However, over the last 18 months, we have seen significant changes in platform content.

You’ll find clips on everything from political commentary to culinary and agricultural techniques to costume inspiration. During the Covid-19 pandemic, it even provided information from the doctor. Now it goes one step further.

What does it have to do with employment?

The company released TikTok’s resume in July, stating: .. “

A total of 38 companies, including Target, Chipotle, Shopify, Abercrombie and Fitch, and Forever21, participated in this original pilot. The pilot is currently closed. I haven’t heard of TikTok’s resume ending, for the following reasons:

A new tool for the highly competitive market

New recruitment tools cannot be realized fast enough for employers to struggle to play an open role. Since the pandemic began in the spring of 2020, many businesses, especially the hospitality sector, have struggled to fill vacancies.

For example, during the TikTok Resume pilot, Chipotle advertised many food service jobs. The company already had 1.6 million followers on the app, so it makes sense for them to appeal to this demographic and leverage their talent base.

Appeal to Gen Z

Our workforce is constantly changing and evolving. The baby boomers (people born between 1946 and 1964) are retiring on their drive while Generation Z begins to step into the workforce. This generation has grown up with technology and is willing to show off their skills online.

Editing short videos is often much more appealing than tweaking various cover letters to over-analyze the CV. TikTok’s resume gives these individuals the opportunity to show off their personality in a fun and original way.

Best for a particular brand

While law firms and investment banks are unlikely to adopt TikTok, experts say the platform is in areas such as social media, marketing, and customer-facing roles where personality is critical to success. May be useful for recruitment.

If the job you’re applying for requires you to think creatively and positively and be willing to try new things, the TikTok video will show those attributes in a way that a formal written resume could never be. I can.

Potential discrimination

Of course, TikTok resumes aren’t ideal for every position. The usual concerns about discrimination apply. When you make a TikTok video, you are there.
Although it shouldn’t be, recruitment managers make unknowing decisions based on how you express yourself, your gender, and your ethnicity. Ageism is also a big factor when it comes to TikTok, as applicants over a certain age are much less likely to use the platform.

Lack of privacy

Your profile must be public in order for potential employers to find your TikTok resume. For many, this is unpleasant. You may not want to share your job with your friends, or you may be worried that your current employer will see it.

When creating a TikTok resume, be familiar with the amount of information you share online. Use only your name, do not reveal your address, and summarize your experience without going into too much detail. If the company likes you, they will be able to discuss them during the interview.

Like most new advances in recruitment, TikTok’s resume has a lot of pros and cons. It’s important for companies to see it as just another tool for weapons, not everything.

If you like the sound of creating your own resume, or if you’re applying for a social media or marketing role, it’s worth considering. Gen Z isn’t the only one to create a TikTok resume — I’m very sorry.

Back to top button