Facebook tests changes to Instagram and looks like TikTok


Adam Moseri, Facebook

Beck Diffenbach | Reuters

Facebook On Wednesday, Instagram directors announced plans for social networks to begin showing users full-screen recommended videos in their feeds.

“We’re also experimenting with ways to accept video more widely. It’s a full-screen, immersive, entertaining, mobile-first video,” Mosseri said. video Posted on Wednesday. “In the coming months, we’ll see we do a lot and experiment with different things in this area.”

Specifically, Mosseri said Instagram plans to display full-screen video in user feeds. This includes videos recommended to users, including videos for accounts that users haven’t followed yet. Users will start seeing Instagram experiments with these changes in the coming months, he said.

“We are no longer a photo sharing app or a square photo sharing app,” Mosseri said.

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This represents a dramatic change in Instagram, which used to be an app that allowed users to see square-sized images primarily from friends and accounts they follow. Changing the display of content makes Instagram more direct competition. Tik Tok owned by China, A start-up in the social app market.

Mosseri was especially emphasized by TikTok and YouTube. GoogleAs a serious competitor and the reason for these changes.

“To be honest, there are some really serious competitions right now,” he said. “TikTok is huge, YouTube is even bigger, and there are many other start-ups.”

Already, Instagram has prioritized competition with TikTok Reel released in August 2020.. Lille is a short-form video feature that allows Instagram users to create content by overlaying audio and augmented reality effects, just as they can already do with TikTok.

“People are looking to entertain Instagram. There is fierce competition and there is still a lot to do,” Mosseri said. “We need to accept it, which means change.” Facebook tests changes to Instagram and looks like TikTok

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