Facebook Live Shopping will be off-air starting October 1st of this year

The four-year run of Facebook’s Live Shopping feature is coming to an end as the company doubles down on reels. In a blog post, the company announced that this feature will be shutting down from his October 1st. After that, users and merchants will not be able to host new or scheduled live shopping events on Facebook.

“As consumer viewing behavior shifts to short-form video, we are shifting our focus to Reel on Facebook and Instagram, and Meta’s short-form video product,” Facebook explained in a blog post.

This means that creators and brands will no longer be able to create product playlists or tag products on Facebook Live videos. However, Facebook says that Facebook Live can still be used to broadcast live events.

However, it’s not all grim news. This feature is still available on Instagram for brands and creators using Commerce Manager. So you can set up your shop with checkout functionality so that your customers can purchase products directly from your shop on Instagram. You can also use Reels and Reels Ads to attract customers on Facebook and Instagram, or tag your products with her Reels on Instagram.

First launched in Thailand in 2018, the Live Shopping feature allows sellers (brands and creators) to host live shopping sessions, create playlists of their products, and stream their products on Facebook Live Video for others to purchase. can be tagged. The popularity of this feature meant that it would gradually roll out to more users around the world in 2020, along with a dedicated shopping tab.

This is the abrupt end of Facebook’s Live Shopping feature, but the development shouldn’t come as a surprise. Facebook’s parent company Meta has been stressing its focus on Reels for months as it faces increasing competition from his TikTok in China, and for good reason.

According to a recent report, TikTok could successfully dismiss Facebook as the leading social media platform, especially when it comes to influencer marketing spending. This allowed Meta to double down on reels and short video segments to attract and retain creators on social media platforms.

This investment has paid off significantly for Meta. Recently, the company hit his $1 billion annual revenue milestone with his Reels ad. Facebook Live Shopping will be off-air starting October 1st of this year

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