Evernote Has Been Acquired — Here’s How New Owners Can Fix It
For a while Evernote was on top of the world. California note-taking apps rode the tech productivity boom of the 2000s to become leaders in their field.but then it fell from grace, will be slow, buggy and expensive. Users abandoned the platform and flooded other note-taking apps.
And it looks like more changes are on the way. January 3rd, Evernote’s sale to Italian company Bending Spoons is finally confirmed.
On the one hand, this could be a concern for the rest of the users. Evernote is no longer an independent company. This means that the current direction can change significantly. But on the other hand… okay?
I was an Evernote user for nearly a decade, until I switched last year. Things were made worse with bloated, slow, and unwieldy software. so i turned to the bearis a streamlined and beautiful app.
Thanks to new owners, Evernote is off to a fresh start.The bending spoon is already A suite of consumer apps Modern, powerful and intuitive, you have to trust the Italian company to use its expertise to shape the new Evernote.
The question is what it should do. How can Bending Spoon restore Evernote to its former glory? Well, we have some ideas.
Speeding up the Evernote app
This is one of the main reasons I left Evernote. Although I used and liked some of the app’s features ( web clipping When document scan), the main reason I used Evernote was for notes.
Write and search speeds were acceptable on desktop, but the same was not true on mobile devices.
If Bending Spoons wants Evernote to shine again, making the range of apps as fast as possible would be a good start.
Eliminate swelling…
In the mid-2010s, Evernote was accepting Huge amount of VC funds, the company diversified its products to open up more revenue streams. What this buzzword sentence means in human terms is that Evernote packed a ton of features into its app and tried to make it active in as many stores as possible.
Many of these were so poorly planned and tested that the software was notoriously “wormy elephantBy Jason Kincaid.
There have been upgrades to Evernote since it improved overall performance, but it still feels like the app is overkill. But Evernote’s primary mission is to take notes. Instead, it feels focused on things like chat, calendar, and tasks, even though those areas of the software perform much worse than their competitors.
Bending Spoons should consider reverting Evernote features or allowing users to easily deselect certain features so the app can work as seamlessly as possible.
…but combine app features
Evernote has many different apps besides the main software. Some of these should wrap back into the main product.
On the one hand, integrating these apps into Evernote runs counter to the above point of reducing bloat, but hear me out.
This software tried to do a lot of things you don’t want a note-taking app to do. For example, why would you want to chat about the same thing I’m writing about?
But look again at the app above. It includes a sketcher, document scanner, handwriting app, and everything else that helps you take notes. These should be the key features to make the note-taking process as powerful as possible, rather than separated from Evernote and largely forgotten.
Evernote price cut
Cost was a big factor in my leaving Evernote. At the time, I was paying 70 euros a year to take notes. That’s a ridiculous amount of money — especially considering how I spent it.
I never got anywhere near the 10GB of storage allotted for a month, didn’t need calendar integration or task management, and couldn’t find a reason to connect to Google Drive. So what were you paying €70 a year for?
Bear — my current app — costs about €14 ($15) over the same period, but I can’t say I’ve missed any of Evernote’s features since the migration.
We understand that there are power users who want to use all the features, but I assure you that there are many more power users who just want to clip sites and save notes. So why not introduce a tier closer to 20 euros a year? Something that provides all the basic functionality people need?
Finally, Evernote should respect its users
If Bending Spoons wants to save Evernote and restore it to its former glory, the first thing it should do is respect its users. Please stop pushing upgrades to people at every opportunity possible. Don’t overly limit the number of devices an individual can use the free version on. Stop ignoring user complaints.
Instead, we need a culture of respect and dialogue, treating people who use Evernote like humans rather than walking dollar signs.
Yes, Evernote has faded, but it still has a strong enough brand and enough fans to make it special again. The days of the unbridled tech boom are over, but there’s still a place for great apps that do simple things well. Let’s see if Bending Spoons can make it happen.
https://thenextweb.com/news/evernote-acquired-how-new-owner-can-fix-it Evernote Has Been Acquired — Here’s How New Owners Can Fix It
