Electronics

Despegar acquires Brazil’s OTA Viajanet

Argentina-based online travel agency Despeger Got ViajanetBrazil-based competitor, $ 15 million.

This is the third acquisition of Despegar’s Brazilian-based company, which operates as a decorator in the Brazilian market.

of August 2020 Buy coinsEarlier this year, we acquired a 51% stake in Stays, a Brazilian-based supplier of real estate management solutions for vacation rentals, Brazil’s online payment platform.

“The third acquisition of Viajanet in Brazil in the last two years is another step in our regional integration strategy, further expanding Despegar’s profitable non-aviation inventory through our new brand and its customer base. “Our team in the country,” said Marcelo Grether, Despegar’s chief M & A and new business officer.

“We look forward to leveraging Despegar’s technology platform to enhance Viajanet’s conversion rates and performance marketing capabilities for other significant synergies.”

In 2019, Viajanet’s revenue was about $ 30 million. During 2021, the company’s online sales accounted for about 98% of total sales, 88% of total bookings came in via B2C channels, and the rest came in as B2B.

Despegar also states that since 98% of Viajanet’s bookings were tickets, there is an opportunity to cross-sell accommodation inventory and other non-aviation products to Viajanet’s existing customers.

“Being part of Despegar gives our customers access to a wider and diverse inventory of travel products while at the same time benefiting from the innovative technological features behind major travel sites. “Paulo Nascimento, CEO of Viajanet, said.

of In March, Despegar reported the latest financial resultsAdjusted EBITDA for the fourth quarter of 2021 was $ 9 million, with total bookings only 75% of that quarter’s level, up 9% compared to the fourth quarter of 2019. The company operates in 20 countries in Latin America.

The Viajanet acquisition is expected to close in the second quarter of this year.

https://www.phocuswire.com/despegar-to-acquire-brazilian-ota-viajanet Despegar acquires Brazil’s OTA Viajanet

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