If you’ve started to notice the term “data broker” in the last few months, you’re not alone.They have been a problem for a while, but recently John Oliver segment Explore how they work, New ads from Apple emphasizing practice Both call attention to this issue and help bring this increasingly important practice out of the shadows of the Internet. If you have any doubts about the details, you need to know the following:
A data broker (also known as an information broker) is a company that aggregates, processes, and licenses information to other companies. Some of the data they sell is environmental or statistical, but often they combine data about individual people from multiple sources into email addresses, phone numbers, or email numbers that can be sold to marketers. Create a list of physical addresses. This is the kind of practice we are concerned about.
Data brokers are currently being scrutinized as people are increasingly and, of course, concerned about privacy. 1 Pew Research Center research 79% of Americans are concerned about the amount of data companies are collecting, and 81% of Americans feel that the potential risks of data collection outweigh the potential benefits. I found out that there is.
What does a data broker do?
A Aseptic definition of data broker Is a company that collects information, improves it, and sells it to other companies. Strictly a true definition, it draws a much better picture than what can happen with data about people.
First, the collection. Data brokers can provide information in a variety of ways, including purchasing from third-party companies (credit card companies, grocery store loyalty programs, free apps, etc.), searching public databases (court records, housing records, etc.). CollectSocial media), and Track your activity directly online.. If you have selected the check box when signing up for a site that says “I agree to share the data with the third party partner of your choice,” the data may have been sold to the data. broker. Similarly, many free apps- Major social media companies and distribution apps— Sell the collected data to a third party.
The data broker then cleans up, joins, and generally processes the information it collects. This includes merging various lists (such as linking a purchase made on one website with the biographical information provided to the dating app), removing redundant data (purchasing abroad from a dataset you want to sell to a US company). Includes tasks such as (such as deleting a person). , Or otherwise, prepare to sell to other companies in a pre-packaged list or as a targeted market segment.
Finally, although data brokers often sell these lists on topics such as “high-income vegetarians” and “gym patrons buying protein powder,” Sometimes “Patients with erectile dysfunction”, “patients with alcoholism”, or higher subjects.
How are data brokers legal?
nevertheless Data broker When An app that sells personal data In most cases, FTC may fine you for malicious activity, such as selling information that fraudsters use to deceive people or sharing sensitive data extensively. The practices they use are legal.. In the United States, the EU does not have federal data protection laws like the GDPR (General Data Protection Regulation).
Also, while data brokers claim that the data they sell is anonymized, researchers have probably found that anonymous datasets are anonymized. It’s surprisingly easy to de-anonymize.. There is a 99.98% chance that you need only 15 traits (age, gender, marriage history, etc.) to reidentify someone. In one of the shocking examples of last year, the priest resigned after the Catholic news site The Pillar. I identified him using Grindr’s location data I bought it from a broker.
And where the United States has privacy law, Like HIPAAProhibits healthcare providers from sharing data without your consent. For example, it often doesn’t apply to information that you might share with apps that aren’t part of your healthcare provider.This is the Electronic Frontier Foundation (EFF) Strong federal consumer data privacy law..
See John Oliver Bit below.
https://www.popsci.com/technology/data-brokers-explained/ Data brokers threaten your privacy — here’s what you need to know