Box CEO Aaron Levie: Culture and technology go hand in hand

Ten years ago, the challenge of building a strong company culture focused primarily on physical locations and offline meetings. How can you create a welcoming and inclusive office space? Can you motivate your employees with team outings and events?

But today, especially after the pandemic has impacted digital communications, building a company culture requires the right digital tools and experience.

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“The question is what tools can you put in place?” Box CEO Aaron Levie told ZDNET ahead of the annual BoxWorks conference. “What style of work can we enable to best achieve the kind of cultural value we seek to create? And generally, with very few exceptions, , which always leads to operations in the cloud.”

Supporting a strong company culture is now a pressing issue for leaders looking to alienate their employees. “Quiet Quit” Employees who want a satisfying work experience. Making remote employees feel involved and connected to the company is a quick start. Strong digital onboarding process.

As co-founder and CEO of Box, a cloud-based platform for creating and managing content, Levie is committed to helping both his team and customers leverage cloud-based tools to create positive remote work experiences. thinking about how to

A strong workplace culture requires both the right leadership and the right tools, he said.

“Leadership needs to coordinate how you operate,” he said. “What rhythm, what rhythm, what organizational norm? Any attempt to make it easier to work in a conventional way is futile.”

He continued, “Conversely, if you can have the best tools in the world, but have a broken culture or a culture that doesn’t take advantage of them, or have the right norms to operate in this way, It’s also useless if you’re developing a .

This puts increasing pressure on CIOs and other leaders who are responsible for choosing tools that align with company values, whether that means emphasizing productivity, transparency, or strong collaboration. It takes, Levie pointed out.

“Technology is enabling your culture, culture is going to influence your technology, and the two are now increasingly inseparable.”

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Box has been busy adding features to its platform as companies want to get more out of their technology stack. At this week’s BoxWorks conference, the company announced the general availability of an updated version of Box Notes, a real-time content collaboration and project management tool.Plus, its whiteboard tool box canvas A beta version will be released in November. Also coming soon is improved Content Insights to help teams track how content is being accessed and used. All of this is hosted on the Box platform at no additional charge.

The redesigned Box Notes includes features such as a table of contents and dividers to simplify content organization and navigation, code blocks for technical collaboration, and enhanced table and image capabilities. It also has improved security and control features, such as fine-grained permissions and access statistics.

Box Cavnas, on the other hand, allow users to visually collaborate in real-time or asynchronously while keeping their work on the Box platform. Meanwhile, improvements to Content Insights will be available later this month.

With over 110,000 customers on the platform, covering 67% of the Fortune 500, Box takes a broad view of the remote and hybrid work trends companies are adopting.

“What we are seeing is that work is fundamentally changing,” says Levie. “We work from anywhere. Now we work with networks, not just within organizations. Digital is now at the heart of how we work. Data is much richer. Automation is central to our workflow, and we are beginning to secure data flowing through the organization, not just within our four walls.”