NS Smartphone market Is so complex that no manufacturer is so confident about what the future holds. This market is clearly not a “zero-sum game”, but it is also an indisputable fact that some companies have an absolute market advantage. In the high-end smartphone market, it’s common for Apple to bring back absolute profits.according to Counterpoint researchIn the second quarter of this year, Apple alone accounted for 3/4 of the profits of the global smartphone market.
The report states: “In the second quarter of this year, Apple’s contribution to global mobile phone shipments was relatively small (only 13% share), but mobile as a whole accounted for 75% of operating revenue and 40% of revenue. Telephone market. “
In addition, the report said, “This performance emphasizes the power of the Apple brand, but it’s still below its peak in the fourth quarter of 2020. At that point, Apple’s revenue share was an astonishing 50% ( It reached (higher than the third quarter). In 2020). Revenue sharing reached an unprecedented 86% (up from 51% in the previous quarter). “
In addition, Samsung is the world’s largest smartphone supplier with annual shipments. However, it lags behind Apple in terms of revenue and profit sharing. In this regard, there is a big gap between Apple and Samsung.
Xiaomi begins to increase profits
Counterpoint Research believes Xiaomi is focused on increasing mobile phone shipments. However, the agency claims that Xiaomi’s next goal is to transform its “high shipments” into “high profits.”
Overall, Counterpoint Research said: “Apple can continue to maintain its advantage and continue to charge premiums to mobile phones, thus maintaining high operating profit.”
The global smartphone market shipped 329 million units in the second quarter of 2021. The top five mobile phone makers were Samsung, Xiaomi, Apple, Oppo, and Vivo. Among them, Apple shipped about 48.9 million units, an increase of 30% over the previous year.
To be honest, the iPhone is not the best smartphone we have on the market. However, the company has its own fan base and buys the device no matter what. The company was also able to keep the camera at the top level. Apple fans are always ready to pay, no matter how much they need to throw away. In some areas, owning an iPhone is almost like a “cult.” If it’s not an iPhone, technically I don’t have a smartphone. This kind of idea from the market contributes to Apple’s high profits.
https://www.gizchina.com/2021/10/14/apple-monopolizes-75-of-the-global-smartphone-market-profits/ Apple dominates 75% of the profits of the global smartphone market-