Amazon plans a second prime shopping event in the fourth quarter

A contractor working at will clean a delivery truck in Richmond, Calif., USA on Tuesday, October 13, 2020.

David Paul Morris | Bloomberg | Getty Images

According to CNBC’s notice, Amazon will host a second shopping event for prime members in the fourth quarter of this year. It’s the first time Amazon has held two shopping events exclusively for Prime members in the same year, and as the company prepares for Prime Day, it will attract new Prime subscribers on July 12th. A big annual sale will be held for the purpose of and 13.

The company recently launched a “Prime Fall Deal Event” notification to some third-party merchants via an in-house seller portal called Seller Central. The notice does not date the event, but tells the seller to submit a limited-time “lightning transaction” by July 22, well before the event in the fourth quarter.

“The Prime Fall Deal event is a prime-only shopping event in the fourth quarter,” the notice said. “Send a recommended Lightning Deal for this event and get a chance to choose a deal!”

The fall event could help increase Amazon’s additional sales, which recorded the slowest revenue growth in any quarter since the 2001 dot-com bankruptcy in its latest revenue report. It also helps retailers clear some of the excess inventory they have accumulated, as inflation puts pressure on shoppers and shifts spending to areas such as travel and entertainment.

Analysts have expressed concern that Prime Day has lost momentum, pointing out slowing sales growth on Amazon’s website, shrinking order sizes, and curbing promotions. Jeffreys analysts on Monday predicted that Prime Day would donate $ 8.1 billion in total commodities this year. This is “in line with last summer’s event.”

Amazon is increasingly attracting shoppers beyond Prime Day and launching new trading events focused on specific categories. The company held its first beauty product event in October last year and held a “Amazon Pet Day” discount event in May.

An Amazon spokesperson declined to comment on events previously reported by Business Insider.

look: If you have a longer period, I’m very bullish on Amazon, says Zillow co-founder Amazon plans a second prime shopping event in the fourth quarter

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