Amazon and Deliveroo Deepen Relationships with Prime Food Delivery Bundles

London- Amazon Announced Wednesday the first major partnership with a British food delivery company Deliveroo Since investing in the company two years ago, we have been delivering takeaway orders to prime customers for over a year free of charge.

Millions of Amazon Prime members in the UK and Ireland have access to the lower layers of the Deliveroo Plus service. This means that if your order exceeds £ 25 ($ 34), you will be eligible for free shipping.

The partnership will take place after the Competition and Markets Authority regulators have investigated Amazon’s investment in Deliveroo to see if there are any competitive concerns.

Amazon investment Finally approved After regulators conclude that the deal has no significant competitive concerns and that Deliveroo will have a hard time surviving without investment.

As a result, the e-commerce giant has acquired a 16% stake in Deliveroo. It is headed by former Morgan Stanley banker Will Shu.

Amazon has 200 million prime subscribers worldwide and private amounts in the UK and Ireland.

Deliveroo refused to share whether Amazon paid an additional fee for the benefit of being able to provide prime members with access to “silver” levels of Deliveroo Plus. This is usually £ 3.49 per month.

May 2019, Announced by Deliveroo Raised a $ 575 million round of funding led by Amazon. Just two months later, CMA put a brake on the deal. Later this year, CMA launched a formal investigation to investigate potential anti-competitive effects.

At the start of the investigation, one of CMA’s main concerns was the possibility of transactions that prevented Amazon from re-entering the food market for online restaurants.Amazon used to run an online take-out business called Amazon Restaurants, but since then Leaving the market 2019..

Miserable IPO

Deliveroo Listed on the London Stock Exchange The market value for April is around £ 7.5 billion. However, stocks fell about 25% on the opening date. Since then, shares have recovered somewhat and the company’s market capitalization now reaches £ 8.6 billion.

Amazon sold about £ 100m worth of Deliveroo shares when it went public, reducing its shares from 16% to about 12%. However, the e-commerce giant remains the largest shareholder.

Lisa Leung, Director of Prime and Marketing at Amazon UK, said in a statement:

“That’s why we’re excited about this offer at Deliveroo. Millions of Prime members in the UK and Ireland can quickly deliver the convenience of a delicious meal.” Amazon and Deliveroo Deepen Relationships with Prime Food Delivery Bundles

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