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10 Reasons Social Media Certification Must Be for Digital Marketers

Social media – current state

The days when individuals can use their spare time to manage branded social media are gone. Social media is now growing wildfire for both large and small businesses and has become an integral part of the marketing and branding industry.

Today, all organizations need social media marketers, managers, consultants, and other professionals to ensure that their companies are active on social media on a daily basis. Being central to branding and promotion, organizations need to post updates to various social media channels and answer queries.

Rise of social professionalsShows that the number of social media professionals in a company is increasing year by year. The main highlights of the infographic are:

1. In the second quarter of 2013, the number of jobs on LinkedIn for social media professionals from both small and medium-sized businesses increased by 1357%.

2. The top five LinkedIn social media roles based on the number of members using “social media” in their titles are:

3. Nearly 42% of social media vacancies are at senior level and about 36% are at entry level. With the increasing importance of social media for all brands, the number of social media jobs is expected to grow steadily.

That is now a universal fact. All businesses need to be active on social media. Consumers’ ever-changing demands mean that brands must think and act quickly to stay one step ahead of their competitors.

What’s next? – Career on social media

Ten years ago, getting one digital marketing certification was a big success. This is no longer the case. Many people are OMCP certified today, and another million are planning to get OMCP certification.

It’s good to have one certification, but having two certifications will put you at the top of the recruiter’s selection list. This will increase your chances of getting and retaining a digital marketing job.

If you are interested in social media, you are lucky. There has never been a better time to build a career in this area.

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Skills needed to become a social media marketer

Basic skills:

1. Marketing Knowledge: You need to have a solid understanding of basic marketing principles. Marketing education is always a plus, but don’t worry if you don’t have one. You can always find online courses to help you learn. Social media marketing..

2. Sociable: As the name implies, you need to be sociable to participate in social media. If you don’t like communication, or aren’t very extroverted, this isn’t your career.

3. Project management: No, no need. PRINCE2 Or PMP certificateHowever, you need to manage your project and meet deadlines. Learning to monitor everything is very important.

4. Technology: Yes, it requires some computer literacy. Knowledge of social media technology will broaden your skill set and keep you up to date with the latest trends.

Interpersonal skills:

1. Communication: Needless to say, if you want to engage with your customers on behalf of your organization, you need strong communication skills.

2. Personality: Companies want to hire people with attractive personalities that represent their brand. Work requires a bright personality.

3. Responsiveness: People want a quick response because everything is easily accessible online. The social media manager needs to be very quick in his or her job.

4. Strategic Thinking: Being able to think through before a campaign occurs and think outside the box when needed is a great asset for social media managers. Before letting you do anything, the client will want to know how you are trying to accomplish that task. Therefore, it is essential to be able to present a clear and concise strategy.

What you are expected to do

1. Strategy: You need to develop a campaign and platform-specific strategy that meets your business goals. You need to set the metric. Create action plans, content calendars, and KPIs to perform different types of research and analysis. There are also broader strategic missions such as emergency response planning and crisis management.

2. Content Creation: Content is the foundation of any marketing campaign. How you run your campaign depends on the type of content you create. As you may have heard, the content is king..

3. Community management: Account management also means community management. You must be a point person representing your brand on social media. You always need to reach out to your audience, strengthen social relationships, and develop long-lasting followers and customers.

4. Build Audiences: Marketing the same people over and over will not expand your reach or social reach. You should be able to increase the size of your online followers while preserving your existing relationships.

5. Customer Service: Many companies use social media as an instant channel for customer service. You need to respond quickly and help this role as you become the customer’s first contact and influence the customer’s perception of the company.

6. Measurement: All investments that require investment need to be measured and analyzed to assess the impact on the company’s bottom line.

7. Report: Once your efforts have been measured and analyzed, your clients will want to understand how their investment was made. Reporting is an important skill for social media managers. You need to prove your value and the value you have added to your business.

How Much Do Social Media Professionals Make?

The average salary for social media managers is $ 61,000.

Social media professionals earn an average of $ 47,000 in salary.

Social media salary

Well, you have it – everything you need to know to start your career on social media.

What are you looking for?

Get certified, master your skills and stay ahead of the curve!

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